New research from Sefiani shows that in the AI era, consumer loyalty following a cyber breach depends heavily on clear, factual communication. While past incidents used to fade, AI tools are now surfacing them at the exact moment a consumer makes a purchasing decision. Learn why updating your cyber incident playbook is critical....
Sefiani wins big in PRovoke’s 2026 awards series: named an agency of the future, top agency to work for and finalist for ANZ Agency of the Year...
Sefiani, part of Clarity Global, and Staffbase, the world’s first AI-native employee experience platform, today announced a strategic partnership bridging the gap between internal communications strategy and all-of-workplace engagement. ...
AI search has become the front door to brand reputation. When buyers, customers, journalists, and internal stakeholders ask ChatGPT, Gemini, Perplexity or Google’s AI surfaces to “compare providers” or “recommend the best option,” the answer they get increasingly shapes what they believe and what they do next....
Sefiani Recognised Among World’s 100 best PR Agencies by PRovoke Media....
Sefiani and Clarity Global, parent company of Sefiani, have launched Surfacd, a new AI-powered brand visibility monitoring platform designed to help organisations understand how they appear across AI-driven search and discovery environments. Built specifically for B2B technology marketers, Surfacd marks Clarity Global’s first proprietary digital product and reflects the group’s continued investment in helping clients navigate an AI-first market....
Responsible business can’t sit alongside strategy. It is a strategy. Every day, the decisions we make as organisations shape trust, talent, communities and the planet we all rely on. We can either choose to make decisions the same way we did yesterday, or we can continuously improve our practices, creating a more resilient, trusted and responsible business that is strongly positioned for long‑term performance. That belief sits at the heart of our work, and it’s why we are a B Corporation....
In Davos, leaders have gathered under the World Economic Forum (WEF) theme “A Spirit of Dialogue”. The agenda centres on unlocking growth and how to build prosperity within planetary boundaries. In this context, communications about responsible business are under new pressure. Five shifts stand out....
In Davos, leaders have gathered under the World Economic Forum (WEF) theme “A Spirit of Dialogue”. The agenda centres on unlocking growth and how to build prosperity within planetary boundaries. In this context, communications about responsible business are under new pressure. Five shifts stand out....
Sefiani, part of Clarity Global, is delighted to share that we have won Mid-Size Agency of the Year at the 2025 CPRA (Communication and Public Relations Australia) Golden Target Awards. ...