Sefiani, part of Clarity Global, and Staffbase, the world’s first AI-native employee experience platform, today announced a strategic partnership bridging the gap between internal communications strategy and all-of-workplace engagement. 

Sefiani is Staffbase’s first employee communications consultancy partner in Australia and New Zealand. By joining Sefiani’s consultancy with Staffbase’s employee experience platform and MS365-integrated capabilities, the strategic partnership will enable in-house communications and HR teams to scale tailored, data-driven internal communications across frontline and desk-based workforces.

Addressing employee uncertainty about AI and global disruption, Sefiani’s recent research of 1,000 Australian workers highlighted growing uncertainty around AI and economic upheaval. The research found 53% of workers are concerned about economic challenges affecting their role and 43% are worried about AI replacing humans. Less than a third of organisations have communicated an AI policy, and reactions where policies exist are mixed.

“It is critical that Australian business leaders adopt clear, consistent communications with their employees particularly in the current environment given the heightened uncertainty and anxiousness among employees in today’s AI-driven world. Organisations need a safe and reliable technology solution that turns strategy into a positive employee experience” said Ramak Salamat, Vice President – JAPAC, Staffbase. 

“We’re proud to be available to Sefiani’s clients via its employee comms service, delivering a single platform that connects messaging, managers, and frontline teams across channels. Together we’ll help comms and HR teams reduce uncertainty, build trust, and measure the impact of employee engagement programs beyond basic open rates.”

Mandy Galmes, Managing Partner, Sefiani said of the new partnership, “We’re seeing a growing disconnect between the investment organisations are making in AI and technology tools, and the day-to-day reality of the employee experience, especially on the frontline.

For employee engagement to drive real impact in this landscape, technology and strategy must work in lockstep. We partnered with Staffbase because their platform provides the vital infrastructure to reach the modern, distributed workforce. Together, we ensure these powerful tools are guided by a clear strategic narrative and robust governance, empowering organisations to genuinely engage their entire workforce and drive ROI.”

Sefiani and Staffbase work with teams across A/NZ, with an offer that includes:

• Insight-led audits and diagnostics: Using qualitative and quantitative research alongside listening tools to move beyond ‘gut feel,’ identify channel performance, and establish EVP Health Scorecards for board-level reporting.
• Bespoke engagement strategies for every employee type: Tailoring engagement paths through audience segmentation and manager enablement so every employee, from the frontline to the office, understands the strategy and their role in it.
• AI native execution across channels: Leveraging Staffbase’s AI platform and integrated MS365 workflows (Email, Teams, and Intranet) to deliver personalised, multi-channel communication campaigns.
• High-stakes change and transformation support: Supporting critical change programs and operationalising EVP pillars, like culture, transparency, and brand reputation, with clear, consistent, and governed internal communications.
• Measurement and continuous optimisation: Tracking adoption and engagement through advanced analytics, linking employee activity directly to business outcomes like productivity, customer experience, and long-term success.

This combined offering gives leaders, Internal Comms, and HR teams a fully customised way to listen at scale and align employee experience with broader business strategy and brand. For more information or to get started, reach out to sefiani.com.au or staffbase.com.