AI search has become the front door to brand reputation. When buyers, customers, journalists, and internal stakeholders ask ChatGPT, Gemini, Perplexity or Google’s AI surfaces to “compare providers” or “recommend the best option,” the answer they get increasingly shapes what they believe and what they do next....
Sefiani Recognised Among World’s 100 best PR Agencies by PRovoke Media....
Sefiani and Clarity Global, parent company of Sefiani, have launched Surfacd, a new AI-powered brand visibility monitoring platform designed to help organisations understand how they appear across AI-driven search and discovery environments. Built specifically for B2B technology marketers, Surfacd marks Clarity Global’s first proprietary digital product and reflects the group’s continued investment in helping clients navigate an AI-first market....
Responsible business can’t sit alongside strategy. It is a strategy. Every day, the decisions we make as organisations shape trust, talent, communities and the planet we all rely on. We can either choose to make decisions the same way we did yesterday, or we can continuously improve our practices, creating a more resilient, trusted and responsible business that is strongly positioned for long‑term performance. That belief sits at the heart of our work, and it’s why we are a B Corporation....
In Davos, leaders have gathered under the World Economic Forum (WEF) theme “A Spirit of Dialogue”. The agenda centres on unlocking growth and how to build prosperity within planetary boundaries. In this context, communications about responsible business are under new pressure. Five shifts stand out....
In Davos, leaders have gathered under the World Economic Forum (WEF) theme “A Spirit of Dialogue”. The agenda centres on unlocking growth and how to build prosperity within planetary boundaries. In this context, communications about responsible business are under new pressure. Five shifts stand out....
Sefiani, part of Clarity Global, is delighted to share that we have won Mid-Size Agency of the Year at the 2025 CPRA (Communication and Public Relations Australia) Golden Target Awards. ...
Sefiani, part of Clarity Global is thrilled to share that we’ve been named one of PRovoke Media’s 14 Best Agencies in Australia & New Zealand....
Sefiani, part of Clarity Global, is pleased to launch our Employee Value Proposition (EVP) & Internal Communications service. In this landscape, an up-to-date, insight-led EVP and best practice internal communications can’t be ‘a nice to have’ or ‘set and forget’ anymore. They’re as vital to the business’s bottom line and reputation as finance, sales, legal and marketing....
Sefiani, part of Clarity Global is pleased to announce the launch of a new global report that provides insights from Clarity Global's Responsible Business Unit. The global report shows that sustainability targets have risen in the last 18 months, even in the face of heightened scrutiny, budget cuts and anti-ESG rhetoric. Despite these challenges, businesses are pushing ahead with greater commitment and higher ambition for their sustainability targets. ...