How to build enduring Client-Agency Relationships
The communications landscape is a pressure cooker. Media consolidation, splintered audiences, the AI revolution, in-housing, and budgets tighter than a drum. It's tough out there. But one thing remains constant – the bedrock of success is a solid client-agency relationship. Recently, Clarity Global and Sefiani Communications brought together the heads of Communications from the Sydney Opera House, IKEA Australia and the McGrath Foundation to discuss this very topic. ...