Sefiani and Clarity Global, parent company of Sefiani, have launched Surfacd, a new AI-powered brand visibility monitoring platform designed to help organisations understand how they appear across AI-driven search and discovery environments. Built specifically for B2B technology marketers, Surfacd marks Clarity Global’s first proprietary digital product and reflects the group’s continued investment in helping clients navigate an AI-first market.

As a marketing and communications consultancy working with B2B technology brands, Clarity Global has long helped clients be searched, featured, discovered and chosen across increasingly complex buying journeys. Surfacd is a natural next step in that mission, giving marketing and communications teams practical insight into how their brands appear in AI-driven research and decision-making at a time when those systems are fundamentally reshaping how buyers form opinions and shortlists.

Developed in-house by Clarity Global, Surfacd enables brands to track and measure their presence across AI search platforms, including ChatGPT, Perplexity, Gemini, Grok, AI Mode, AI Overviews and Copilot. The platform brings greater depth and rigour to AI search measurement, turning something opaque and difficult to influence into an area teams can actively understand, benchmark and improve.

Using prompts tailored to a brand’s industry and priority topics, Surfacd monitors brand visibility in AI responses, how that visibility compares with competitors, and which sources and signals most influence generated answers. This gives marketing and communications teams a clearer view of the outlets, analysts, narratives and content shaping AI-driven discovery. For clients involved in the pilot phase, those insights have already proven valuable.

For communications teams, that means greater clarity around the media outlets, analysts and narratives shaping how AI platforms present a category. For marketing teams, it highlights where content, authority or coverage gaps may be limiting visibility. And for SEO and digital teams, it helps pinpoint where optimisation efforts are most likely to have the greatest influence.

This is especially relevant in a market where AI visibility is becoming more closely tied to reputation, authority and commercial performance. Clarity Global’s recent report, The New B2B Buyer Journey, found that 80% of B2B buyers now spend at least an hour a week using AI for decision-making, while 65% rely on AI answers to help create vendor shortlists. In that context, a brand’s presence, or absence, in AI-generated results is becoming increasingly important.

Surfacd is designed to help organisations respond to that shift. It turns AI search from an abstract influence on awareness and pipeline into something measurable and manageable within marketing and communications strategy. It also strengthens the group’s Generative Engine Optimisation offering, enabling Clarity Global and Sefiani not only to show clients how they appear in AI-driven discovery, but to help them improve that visibility over time.

Designed for B2B brands operating in fast-moving, tech-driven markets, Surfacd is particularly relevant for:

• enterprise brands and market leaders looking to protect hard-won positions and ensure they are consistently included when AI tools discuss their category
• growth-stage challengers that see AI as an opportunity to compete more effectively with incumbents that already benefit from established SEO advantages
• marketing, communications, SEO and agency teams that need to report AI visibility to senior leadership with the same discipline applied to traditional channels

Will Julian-Vicary, Chief Technology Officer at Clarity Global, said: “Surfacd unlocks the black box of AI search, providing visibility across everything our clients already do in digital and communications activities. By monitoring the same interfaces users rely on, we show brands how they compare to competitors and which websites are influencing AI systems when answering questions in their category.”

He added: “Surfacd was built by the industry, for the industry, in response to gaps we were seeing across the marketing and communications landscape. There is limited visibility into AI-driven discovery, growing blind spots in measurement, and too few ways for brands and agencies to understand whether their activity is genuinely influencing AI visibility.”

Mandy Galmes, Managing Partner, Sefiani, said: “AI is increasingly shaping how organisations are discovered, described and compared. That creates a clear communications and reputation challenge for brands, especially in complex and competitive sectors. Surfacd gives teams a clearer understanding of how they are appearing in these environments and what may be influencing that visibility.”

Surfacd is available to Sefiani and Clarity Global’s client base and to its global agency partners as a white-label analytics capability. The launch reflects the group’s continued investment in purpose-built capability for ambitious B2B brands that recognise the urgency of AI-first marketing and communications. Further phases and additional products are already in development.

Book a 1:1 demo

To see how Surfacd can help your organisation understand and improve its visibility across AI platforms, book a 1:1 demo with the Clarity Global and Sefiani team: https://surfacd.com/