Sydney, Australia – Leading strategic communications firm Sefiani has welcomed three new clients including Discover Energy, SkoolBag and WelcomeMat and has partnered with L’Oréal Group on another project.

For L’Oréal Group, the world’s largest beauty company which recently announced its “L’Oréal for the Future” commitment to sustainable business transformation, Sefiani is providing communications support for the L’Oréal-UNESCO For Women in Science program.

Other new Sefiani clients include Discover Energy, a disruptor energy company at the forefront of renewable energy; SkoolBag, the leading school to parent communication app used by more than 1,800 schools nationwide; and WelcomeMat, a tech start-up that is connecting affordable rental housing with eligible tenants.

Nicole Schulz, who leads Sefiani’s Brand Reputation practice, said: “Building brands with integrity has always been part of Sefiani’s ethos. In today’s changed world, the way an organisation behaves and contributes to society has never been more important in earning a positive brand reputation amongst both consumers and B2B customers.

“It is a privilege to work with clients contributing positively to a better future through their business operations, services and philanthropic initiatives and we look forward to sharing their stories,” continued Schulz.

Christine Burke, L’Oréal Group Corporate Communications Director said: “Sefiani offers a highly professional, strategic and sophisticated approach to all our corporate and brand needs no matter how complex the brief may be. It is a pleasure to work with the Sefiani team as our partner to demonstrate L’Oréal’s leadership in areas such as sustainability and supporting women in science.”

To view the announcement in Mumbrella, click this link: https://bit.ly/2GnsUth