This week our Group Practice lead, Nicole Schulz chatted with Scott Oxford on his BrandJam podcast to touch on the ins and outs of brand reputation. They covered:

– The urgency for brands to be transparent and operate in a “glass box” to survive in today’s society
– How authenticity is key to accessing the consumer of today
– The importance of knowing your audience and brand narrative ahead of launching into collaborations and partnerships
– How brands can build trust
– Their love for vegemite growing up in Australia

To listen to their chat head to https://lnkd.in/gMGNPFe