Sam began his communications career at Sefiani, having joined after completing an internship with the agency in 2024. Now an Account Executive, he works with clients across the aviation, not-for-profit, technology and transportation sectors.

A creative thinker, Sam is passionate about elevating preventative mental health programs to improve community engagement, and supporting organisations at the forefront of Australia’s clean energy transition. He has led campaign implementation for sustainability and social impact initiatives, managing the seamless execution of media materials, pitching, research, issues monitoring and reporting on results.

Sam holds a Bachelor of Media in Public Relations and Advertising from the University of New South Wales.