CHALLENGE: The share price of Captapult (ASX: CAT), the dominant global supplier of wearable technology for elite athletes, did not accurately reflect the underlying value and potential of the business. The company’s Board appointed Sefiani to boost its public, media and investor profile.
STRATEGY: We developed a sharper and simpler investor narrative to achieve cut through. We also organised a series of media meet-and-greets and interviews with the executive chairman. In addition, we sought to create high-impact events to grab the attention of brokers and institutional investors, including a lunch at which AFL, NRL, Wallabies and Rugby 7s coaches talked about Catapult’s technology and its impact.
IMPACT: Catapult was given a platform to communicate its global success to an Australian audience and was positioned as an Australian innovation success story. Sefiani generated a significant volume of media coverage and managed the announcement of a strategic $80m acquisition and capital raising as well as subsequent financial announcements, including results, AGMs and investor briefings.