Sydney – 8th October 2024 – Sefiani, part of Clarity Global, proudly announces the launch of its Global Responsible Business Unit, as Clarity Global achieves BCorp certification. This new unit, led by Julia Hoy, is designed to help businesses navigate the complexities of sustainability communications in the increasingly challenging global context. 

Bringing together leaders in Responsible Business from Australia, Europe, and North America, the Global Responsible Business Unit combines local expertise with global best practices, empowering companies to communicate their Responsible Business practices with confidence, authenticity, and integrity.

Sefiani defines Responsible Business as one that goes beyond merely avoiding harm and meeting ESG compliance, actively taking responsibility for its social and environmental impact to do more than minimise negative consequences but strive to create positive influences on people and the planet.

“As businesses continue to navigate the complexities of ESG integration, our new Global Responsible Business Unit is aims to help companies leverage communications not just as a tool for sharing information but as the driving force that aligns corporate strategy with sustainability goals, builds trust with stakeholders, and ultimately powers meaningful, long-term change,” says Julia Hoy, Associate Partner and Sustainability Lead at Sefiani, part of Clarity Global.

“It has never been more challenging to communicate about a company’s Responsible Business actions, yet it has never been more essential. Stakeholders—including investors, employees, consumers, and customers—demand transparency about the actions being taken by the companies they invest in, work at, or buy from. However, research consistently shows a gap in the information being provided. Companies must work harder to bridge this gap; otherwise, they risk losing control of their narrative and faltering in stakeholder engagement,” Hoy adds.

Joining Julia Hoy in leading the Global Responsible Business Unit are Catriona Biggart, SVP Clarity Global in the UK and Jason Wakeford, Associate Partner, based in North America. The team consolidates decades of experience with leading brands in sustainability.