Leading reputation and communications agency Sefiani, part of Clarity Global, is excited to announce three promotions in recognition of outstanding client service and outcomes, contribution to Sefiani people development and culture, and oversight of new technology adoption for better ways of working. 

Aprille Lim, a former lawyer turned public relations professional, has been promoted to Senior Account Director in recognition of her exceptional client relationship management, account team leadership and impressive results achieved for Sefiani clients.  An earned media specialist, Aprille expertly navigates Australia’s shrinking media pool with impactful multi-channel outcomes for clients in the technology, financial and professional services sectors, while generously sharing her knowledge with colleagues.  

Luke Ireland has been promoted to Account Director in recognition of his intelligent approach to complex briefs and account team leadership achieving exceptional outcomes for clients across the global aerospace, cybersecurity, technology, and financial services sectors. Beyond his specialist skills in content creation, earned media relations, and aptitude to translate technical subjects for stakeholders, Luke is Sefiani’s representative on Clarity Global’s team guiding the agency’s considered use of AI.  

Shannon O’Mara has also been promoted to Account Director. In addition to successfully leading client accounts across mobility, media, NFP, healthcare and financial services sectors, Shannon leads Sefiani’s team wellbeing and culture focus. She is also the Sefiani champion for Clarity’s global Insights and Intelligence offering driven out of London. In 2022 Shannon was Highly Commended as New PR Professional at Mumbrella CommsCon Awards and a Finalist, Emerging Leader, at the PRIA Awards.  

Sefiani is also pleased to announce two new appointments to its high-performing team.  

Aileen Bodart has been appointed Account Manager working with teams serving clients across sustainability, renewable energy and professional services sectors and joins Sefiani after three years honing her skills in media and investor relations at Cannings Strategic Communications.  

Sam Schmalz impressed the Sefiani team during his recent internship with the agency while completing his Communications degree at the University of NSW and has been appointed Junior Account Executive commencing in September.  

Sefiani’s Managing Partner Mandy Galmes said, “The best part of my job is watching people go from strength to strength in their careers – and we work hard at Sefiani to ensure an environment which enables this. Over the past 18 months as part of Clarity Global, Sefiani has diversified the clients we partner with and the services we offer, which brings exciting new opportunities for our people to stretch outside their comfort zones and grow their skills. Aprille, Luke and Shannon have done this brilliantly, and we congratulate them on their well-deserved promotions.”  

Robyn Sefiani, President ANZ & Reputation Counsel added: “It’s such a thrill seeing the professional development and career progression of our incredibly talented and aspirational people at Sefiani. Aprille, Luke and Shannon are not only amazing colleagues and rising superstars in our profession; they are also wonderful humans who consistently live our Sefiani values. I look forward to seeing them flourish in their new roles, and warmly welcome our new colleagues Aileen and Sam to the Sefiani team.”