CHALLENGE: Sefiani was engaged by Avner Pancreatic Cancer Foundation to help raise awareness of the alarming statistics of pancreatic cancer in Australia (the disease has a 9.8% survival rate over five years) and highlight the urgent funding needed for more research into the disease and better treatment to improve life expectancy.
STRATEGY: We produced and launched a detailed report on pancreatic cancer, outlining pathways to better outcomes for patients, dependant on more medical research. Advocates, medical experts and pancreatic cancer survivors spread the word and Board members of Avner lobbied both sides of federal parliament to seek $52 million funding over five years.
IMPACT: On the day prior to launch the Leader of the Opposition, Bill Shorten pledged $4 million to the Avner Foundation to fund Australia’s first Pancreatic Cancer Patient Hub, and prominent media coverage of the report, survivors and Founder of the Avner Foundation were secured Australia-wide. After the Federal election was called, a further $20 million was pledged over 4 years.