Katrina is a dynamic marketing professional with 10+ years experience in digital marketing, website management and User Experience (UX) design, branding, creative production and integrated marketing strategy. She has created content strategies for both B2B and B2C audiences, both in-house and agency side.
Her experience spans across SaaS technology (Kudosity), telecommunications, tourism (Luna Park Sydney), live entertainment (Aware Super Theatre), government, venues (International Convention Centre Sydney – ICC Sydney), hospitality and jewellery. She has worked with numerous partners, including Twentieth Century Fox, Ticketek and American Express.
Katrina is both analytical and creative. She will pivot from optimising a website to leading a film production crew on set. She is passionate about storytelling and believes in maximum creativity with measurable results. Katrina holds a Bachelor of Communications (Information and Media) from the University of Technology Sydney, a Certificate in Product Marketing Management, and a Certificate of User Experience Design among her diverse skills.