With over five years’ agency experience, Shannon is a trusted strategic communications adviser to both corporate and consumer brands. Her experience ranges across a breadth of industries, including: financial services, education, not-for-profit, health, technology, professional services, and food and beverage.

Shannon is a passionate storyteller and has a strong track record of working with clients to determine the best integrated approach for clients to shine. She has extensive experience in providing strategic and creative recommendations, as well as executing public relations campaigns to deliver against client goals.

In 2023, Shannon was a finalist for the CPRA Emerging Leader of the Year award, and was highly commended “Best New PR Talent” at CommsCon 2021 awards.
She enjoys also managing our Sefiani wellbeing program.

She joined Sefiani after completing a double degree in Public Relations and Business at Charles Sturt University