Sefiani and Clarity Global have launched an Employee Value Proposition (EVP) and Internal Communications service, offering strategic support for communications and HR teams.

New research from Sefiani uncovered employees are struggling with high levels of uncertainty around AI adoption and global upheaval. This uncertainty correlates with an increased risk of disengagement, mistrust in leadership and resulting poor productivity.

The survey of 1,000 Australian full-time and part-time workers, revealed: 

• 53% of workers are concerned about economic challenges impacting their role in the next few years, and 43% are worried about AI replacing humans. 
• Only a fifth (20%) of Aussie workers aren’t worried about any macro-factors affecting their employment.
• Less than a third (32%) of Australian businesses have communicated an AI policy to their employees.
• Where AI policies have been shared the reaction is mixed, with 39% of respondents feeling excited, 35% nervous and 27% reassured.

“Internal communications leaders are under more pressure than ever to get it right. They’re balancing rising employee expectations with complex demands from senior stakeholders, all while juggling multiple roles from corporate communications to HR and executive support,” said Alice Spraggon, Vice President, Content & Engagement at Sefiani and Clarity Global who is leading the new service’s launch.

“Sefiani’s EVP and Internal Communications service provides large organisations with data-driven insights and proven strategies to boost engagement across the workforce, including the frontline which is increasingly, rightfully, being recognised as an internal comms priority. The programs we then help businesses roll out, and our strategic technology partnerships, empower stretched teams to build trust, foster belonging, improve retention, protect reputations, and drive long-term productivity.”

EVPs and Internal Communications built for a changing world

The new EVP and Internal Communications service draws on Sefiani and Clarity Global’s experience supporting large organisations in highly-regulated environments to review, benchmark and reimagine their employee communications. 

Sefiani’s proprietary EVP model blends internal and external insights to inform five key pillars: compensation and benefits, transparency, culture, brand reputation and employee empowerment. 

The outcome of this work is enabling employee comms and HR teams to annually track and measure how they’re performing against their EVP targets, alongside:

• Tailored internal communications: Strategic guidance, step-by-step implementation, governance frameworks, messaging and channel strategies, and tech recommendations. EVPs can also shape key assets like AI policies and internal comms plans.
• In-house team enablement: Ready-made templates, guides, speaker training, content studio support, and AI-powered comms training.
• Success measurement: Robust frameworks, employee listening, and ongoing improvement recommendations. Deep metrics, well beyond pulse surveys or email clicks, supporting outputs like EVP Health Scorecards for board reporting and continuous improvement.

Mandy Galmes, Managing Partner, Sefiani said, “Strong employee engagement is proven to increase productivity, elevate performance and reduce turnover risk. For leaders this means there must be a consistent focus on communicating honestly, empowering managers and listening to frontline teams. The pace of change is unrelenting and puts pressure on leaders and their comms teams to constantly adjust and adapt both the approach and the channels. Our offering gives in‑house teams the strategy, tools and momentum to make that shift quickly, with a focus on long-term success.”

Sefiani has also established strategic technology partnerships to support teams with best practice internal communications activity, including with Staffbase (for integrated employee communications across channels, including the MS365 ecosystem).

Learn more about Sefiani and Clarity Global’s EVP and Internal Communications service here: https://clarity.global/service/corporate-communications/evp-internal-communications