We are delighted to welcome six new clients to the agency, spanning the sustainability, technology, hospitality and financial services sectors.

For Optima Technology, which has market-leading ESG sustainability data and reporting solutions that help bridge the trust gap in net-zero data and enable investors, consumers and other stakeholders to identify genuinely sustainable companies, Sefiani has been retained to implement an integrated communications strategy and thought leadership program to build awareness of the company’s capability.

Mullion Group’s FLINTpro, is a unique data integration SaaS product built to measure, forecast, and report land-related carbon and greenhouse gas emissions for climate-positive decision-making. Sefiani is working with Mullion Group to develop a strategic communications framework and support upcoming capital raising events.

Gardening Responsibly – a science-based initiative, assisted by the NSW Government through its Environmental Trust that aims to protect Australia’s natural landscapes – has engaged Sefiani to deliver a sustainability-focussed behaviour change campaign. Through influencers, social media and earned media, the campaign will encourage people to select plants for their garden that have a low risk of impacting Australia’s biodiversity.

Sefiani has been appointed as the communications partner for MA Hotel Management, the values-led hospitality group which owns and operates 25 community-focused hotels across Australia’s east coast. These include iconic venues such as The Beach Hotel Byron Bay, The Brunswick Hotel and Kinselas Hotel, Sydney. Sefiani has been retained to support the company’s growth aspirations by creating market-leading, omnichannel communication strategies that showcase the company’s contribution to the communities in which it operates.

Sefiani will also apply its considerable experience in financial services communications to raise the profile of new non-bank lender Central Real Capital who provides residential and commercial mortgages and co-development of property assets; and for Generation Life, Sefiani will work closely with the company’s CEO and former Olympian Grant Hackett in a campaign to raise awareness among financial advisers and retirees for the new LifeIncome investment and annuity product.

Sefiani Managing Director, Mandy Galmes, said: “As Agents of Change, the Sefiani team thrives when working with purpose-led companies and brands. Many of the organisations we are partnering with are at the nexus of innovation in sustainability, technology and social purpose. It is extremely rewarding to work with these organisations and tell their stories about how they are contributing positively to business, society and the planet.”