Leading independent agency, Sefiani Communications Group is pleased to announce the appointment of Taylor Campbell as Content Director, in a key hire that sees the expansion of Sefiani’s Creative and Content Hub off the back of new client wins and agency growth.

Taylor joins Sefiani from Finchco, where she was seconded into the marketing team at Westpac Banking Group as PR & Content Specialist. In this role, Taylor was responsible for managing owned and paid content strategies, content marketing and creation, end-to-end digital experiences and paid media partnerships. Prior to Westpac, Taylor was the Content Marketing Officer at Charles Sturt University for almost 4 years, leading the content marketing for student recruitment and communication as part of an award-winning marketing team.

In her role as Content Director, Taylor will work across Sefiani’s broad range of clients and industry sectors offering strategic counsel and end-to-end strategies for content, digital, social and paid media partnerships.

Sefiani’s Director Strategy and Creative, Nicole Thurston said, “In a talent-tight market, having the specialist skills and industry experience of Taylor in the Sefiani team is really exciting. Taylor’s appointment comes off the back an increased demand for Sefiani’s creative and content services, where we use data and storytelling to build brands and executive profiles that are culturally meaningful and advocate positive change for a better future.”

Commenting on her new role, Taylor said, “I have always admired Sefiani and their role in enabling clients to be agents of change, and am excited to bring my specialist skillset to the team. My formative roles in PR built an innate curiosity and creativity that I apply to content marketing and digital strategies. I’m motivated by data-driven decision making and creating content that connects – and this role will allow me to do just that for leading Australian and global organisations.”

Taylor’s appointment is supported by the expansion of a number of internal roles within Sefiani, with Account Managers Shannon O’Mara and Luke Ireland bringing their technical skills in creative strategy and production into the Creative and Content Hub.

The new hire and expanded roles follow a year of strong growth and clients wins at Sefiani, including Henkel, moomoo and Gardening Responsibly. Sefiani’s creative and content service offering includes integrated content and publishing strategy development, digital thought leadership, employee engagement, video and production, digital marketing, paid media and SEO.