Sefiani Communications Group is pleased to announce the appointment of Samuel Russin to the role of Senior Account Manager.

With six years’ public relations, social media and marketing experience across business, finance and technology clients, Sam is an integrated communications specialist.

Sam joins Sefiani from global agency Archetype where he led client accounts including Oracle NetSuite, GitHub, DXC Technology and ACI Worldwide. In addition to public relations briefs, Sam managed social media – organic and paid – for a client across JAPAC, coordinating with stakeholders across the region.

Before Archetype, Sam worked for Hotwire where he was part of the team that ideated and created the ‘F In Fintech’ series of events to raise awareness about the lack of female representation in the media.

Sefiani Managing Director, Mandy Galmes said, “Sam’s hire comes off the back of a year of outstanding growth for two of Sefiani’s core practice areas: technology and finance. His diverse skills across traditional and paid channels, owned and earned media, reflect the full breadth of consultancy we are delivering our clients. Sam’s positive energy combined with his kind, empathetic style, are the perfect fit for Sefiani’s culture. We are thrilled to have him join our team.”

Commenting on his new role, Sam said, “I am very excited to be joining Sefiani, an agency I have long admired. It’s great to be working with such a talented and diverse team who have long been recognised as market leaders. I can’t wait to play my part, bringing campaigns to life through innovative and creative storytelling.”