Following a surge in new client wins and expansion of current client remits, leading Australian brand and corporate reputation agency Sefiani is pleased to welcome four new hires.

Amy Boyce joins as Account Director with a focus on sustainability and financial services. With 9 years communication experience, Amy joins Sefiani from corporate and financial services firm Madden Assoc. Prior to that she worked across corporate and consumer clients at H+K Strategies and in-house at Children’s Cancer Institute and Scentre Group.

Luke Ireland joins Sefiani’s rapidly growing Technology Practice as an Account Manager. He was previously Senior Content Executive at Hotwire where for three years he worked with global and local technology clients, focussed on storytelling and thought leadership across traditional, social and digital media.

Laura Van Uum has been appointed Account Executive to provide support on brand reputation and consumer client accounts. With a double degree in Public Relations and Business from Charles Sturt University, Laura previously held communications roles at Blue Mountains Grammar School and Manning PR in Orange.

Frances Du joins as Account Coordinator to support the technology, corporate and finance teams at Sefiani after graduating with a Communications degree from UTS, and a year as Research and Bid Writer at Busways, Australia’s largest private bus operator.

Sefiani is also pleased to be working with six new clients including: global cryptocurrency platform Luno; German-based global corporation Henkel Beauty Care; OneVentures, Australia’s leading venture capital firm in health and technology investments; Octet, Australia’s leading supply chain finance platform; respected NSW design and construction company Taylor; and Arcadis, the world’s leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

Sefiani CEO, Robyn Sefiani said: “We warmly welcome our new colleagues and valued clients to Sefiani. It’s an exciting time for the agency with incredible momentum. An increasing number of organisations are seeking to enhance and protect their brands and corporate reputations, particularly with a sustainability focus, and are seeing the business benefit of this investment. We’ve never been busier and we’ll be announcing more new hires soon.”