Sefiani is pleased to welcome global cryptocurrency platform Luno to the agency, following a competitive pitch.

Sefiani will be working to build brand awareness through integrated consumer campaigns and strategic partnerships, as well as corporate communications.

Founded in 2013 with the goal of upgrading the world to a better and more open financial system, Luno now has more than eight million customers in over 40 countries. The Luno app enables Australians to buy Bitcoin, Ethereum, Litecoin, Ripple (XRP) and Bitcoin Cash using Australian dollars.

Luno’s Australian Head, Byron Goldberg said, “Australia is a new and growing market for Luno. We needed an agency partner to help us inform and educate Australians about safe and easy ways to buy, store, earn and learn about cryptocurrencies. Sefiani offered the perfect mix of finance and technology experience across corporate thought-leadership and creative consumer communications and we loved their passion for our business.”

Sefiani’s Brand Group Practice Lead, Nicole Schulz said: “It is always a privilege to help global companies build local connections and brand awareness as they enter the Australian market. Having the opportunity to help Luno accelerate its growth during a time of exponential demand for cryptocurrencies globally is very exciting for our brand and fintech teams.”