Sefiani is pleased to welcome three new clients to the agency, including Soprano Design, an Australian company providing secure messaging technology to organisations around the world; Hejaz Financial Services, which specialises in Islamic superannuation, investments and home finance; and CASL, an Australian litigation funder.

Commenting on Sefiani’s appointment, Soprano Design’s Communications Manager Marshall Hampson, said: “Many of the world’s leading enterprises including global Fortune 500 companies entrust Soprano with their mission-critical messaging applications but we’re ‘the brand behind the brands.’ We think the time is right to tell Soprano’s own story as a successful Australian company that has taken on the world. We are delighted to have Sefiani on board as our communications agency. Their strategic approach to our brief, creative thinking for campaigns to bring our stories to life, strong media and influencer contacts and passion for our business is exactly what we were looking for,” he said.

Sefiani’s CEO, Robyn Sefiani said: “We are excited to be commencing work with Soprano, Hejaz and CASL, all of whom are passionate about their contribution to customers and stakeholders. We look forward to bringing their stories and initiatives to the attention of Australians to build brand awareness and trust, along with elevating their thought leadership to advance thinking and support business growth.”

Hejaz Financial Services has a strong focus on the Islamic community in Australia and pursues responsible investing by totally avoiding industries including gambling, alcohol, tobacco, armaments and interest-earning organisations. For Hejaz, Sefiani will be managing a thought leadership, media relations and corporate social responsibility program to support the company’s growth ambitions, new financial product announcements and community engagement initiatives.

As a litigation funder formed by two former Sefiani clients coming together, CASL believes a level playing field providing access to the legal system to prosecute legitimate claims is a cornerstone of society. Sefiani will be assisting CASL with media engagement around regulation of litigation funding and new class actions to be funded by CASL.

View the announcement in Mumbrella, here.