Leading Australian strategic communication firm Sefiani is pleased to announce it has entered into a new two-year retained engagement with global professional services firm EY (Ernst & Young) in Australia.

This builds upon a successful four-year project-based relationship, during which time Sefiani has provided strategic communications counsel and supported the firm’s thought leadership initiatives, including the multi award-winning campaign “The University of the Future”.

The new remit for Sefiani is to provide an elevated level of communications counsel across the firm and, together with EY’s inhouse communications team, deliver strategic communications to further build trust with key stakeholders, strengthen EY’s voice on the issues that matter most to the firm’s clients and people, and further enhance EY’s brand and reputation in the market.

Sefiani CEO, Robyn Sefiani said, “It is an absolute privilege to elevate our engagement with EY whose global purpose is to help solve clients’ toughest challenges to build a better working world for all.

“At Sefiani, we are closely aligned with EY’s goals, as we are driven by the purpose of delivering communication that matters for our clients in issues-rich environments, to solve problems and seize opportunities. We love working with the incredibly smart people at EY and are excited to be extending our wonderful working relationship to a broader and higher level.”

EY is often referred to as one of the world’s Big Four accounting firms, but its breadth of services stretch far beyond accounting to consulting, assurance, strategy, transactions, tax and technology transformation. The firm’s clients range from start-ups to Fortune 500 companies.