Leading strategic communications firm Sefiani has bid a fond farewell to long-time Director and business partner Sarah Craig, who is leaving the agency for health reasons.  A former London stockbroker and analyst, Sarah joined Sefiani 17 years ago.

In thanking Sarah, CEO Robyn Sefiani said: “Sarah has contributed strongly to building Sefiani to become one of Australia’s leading corporate, financial, reputation and crisis management firms. As well as being a trusted adviser to over 100 Sefiani clients throughout her career with the agency, she has been a valued colleague, mentor and friend.

“Sarah has led many award-winning programs for our clients over the years, including most recently, two best investor relations awards for the IPO of medical technology company NextScience.

“We wish Sarah and her family the very best for the future and have invited her, when the time is right, to consider joining our panel of Sefiani Senior Advisers”.

Nick Owens, Sefiani Director and business partner will oversee the agency’s investor relations practice.

About her departure, Sarah said: “I’ve spent nearly half my career at Sefiani working with amazing clients and colleagues. It has been a privilege to collaborate with so many smart people and I am immensely proud of the work we have done together. However, after two bouts of breast cancer the time is right for me to step away and spend time to recover fully with my family, whose support has been unwavering.”

Sarah was farewelled by members of the Sefiani team in the agency’s new offices at 68 York Street.