Leading strategic communications firm Sefiani is pleased to announce the addition of highly regarded journalist and change leader, Sean Aylmer, to its Senior Advisory Panel of experts who provide senior counsel on call to clients and mentorship to Sefiani staff.

Sefiani CEO, Robyn Sefiani said, “Our Sefiani Senior Advisory Panel comprises people who have achieved excellence in their careers and bring deep knowledge and wisdom to their interactions.

“I have known Sean for over two decades and our paths have constantly crossed. It is a pleasure to welcome him to our advisory panel of senior specialists, particularly at this time when organisations are seeking innovative communication solutions to engage with internal and external stakeholders during disrupted and challenging times,” said Ms Sefiani.

Sean was on the senior executive team of ASX-listed Fairfax as Editorial Director and led the digital transformation of the news group prior to it being acquired by Nine Entertainment Co. He was the most senior journalist at Fairfax and ran The Australian Financial Review, The Sydney Morning Herald and The Age. Prior to that he reported on economics, financial services, superannuation and investing, was a political correspondent in Canberra and a foreign correspondent in New York. Before his career in journalism he was an economist at the Reserve Bank of Australia.

Mr Aylmer commented, “I’ve been impressed with the smart team Robyn leads and am very pleased to join Sefiani’s Senior Advisory Panel where I can collaborate with clients and staff of a communication firm I’ve long admired.”

Now, through content business AylmerAnderson which he co-founded, Sean advises corporations and business leaders on content strategy for both high-stakes and stakeholder engagement settings and creates content ranging from white papers and regulatory communications to social media content and magazines. He also manages pop-up newsrooms for summits, events and virtual conferences, providing experienced journalists to cover presentations and discussions, creating content that can be shared with delegates, media and on clients’ owned channels.