Sefiani is pleased to announce the addition of brand and identity strategist Sandy Belford to the Sefiani Senior Advisory Panel of experts who provide senior counsel on call to clients and mentorship to Sefiani staff.

With over 30 years’ international experience, Sandy has worked with some of Australia’s leading marketing professionals to generate award-winning branding projects in both B2B and B2C markets. At leading brand agency Principals, with whom he still has a contractual relationship, Sandy for many years advised clients on complex brand challenges in areas of government, financial services, universities, professional services and not-for-profits.

Robyn Sefiani, Chairman of Sefiani, said, “Our Sefiani Senior Advisory Panel comprises people who excel in their profession and bring knowledge and wisdom to their interactions with us and our clients. Sandy and I have worked together on assignments for over ten years and I’m delighted he is joining our panel of expert advisers as he is pre-eminent in his field.”

Mr Belford remarked, “Every customer experience is a brand experience and we are all in the business of branding – and collaboration across disciplines is critical to a client’s brand profile and reputation. I’m thrilled to join Sefiani’s Senior Advisory Panel and be in the company of such esteemed professionals.”