Sefiani is proud to assist TAFE Western Sydney in launching Rob’s Campaign, a mockumentary web series that tracks comedian Rob Shehadie on his one-man crusade to change the perceptions of TAFE “like no man has before”.

TAFE Western Sydney, Sefiani, VCCP and Benedictus have worked in collaboration to create the integrated campaign, which combines multiple digital channels, influencers and nationwide activations to support the series. Rob’s Campaign marks the second instalment of Rob’s TAFE experience, building on the success of Educating Rob, which achieved 400,000 organic views.

Australian celebrities and influencers have also put their weight behind the campaign, with Channel Nine newsreader Peter Overton, 2GB Money Matters expert Ross Greenwood, Big Brother winner Tim Dormer, and sports presenter Cameron Williams featuring in cameo roles through the series. Multi-platinum ARIA-award winning Australian hip-hop group Bliss n Eso are also on board, alongside up-and-coming western Sydney dance group, NeWest, who are leading a nationwide dance competition with Rob in September.

Although only a couple of days underway and with one episode of four released, Rob’s Campaign has already received strong media interest and social engagement.