Sefiani, one of Australia’s leading independent strategic communications and issues management firms, today launched its refreshed brand and new website, marking a new chapter for the agency following 16 successful years working with leading global and Australian enterprises.

A fresh and contemporary brand was developed to better reflect Sefiani’s mission, values and enhanced service offering. The agency works across earned, paid and digital media building strong narratives and engagement for clients, whilst remaining true to its core strengths of communication strategy and reputation management.

The team of communication specialists at Sefiani collaborated on defining the agency’s mission: to help clients seize opportunities, solve complex problems and grow their businesses.

The agency embodies three key values: teamwork and partnership; continual learning, innovation and knowledge sharing; and ‘making it happen’, exceeding clients’ expectations.

Founder and Group Managing Director, Robyn Sefiani said: “As an independent agency, we attract people with an entrepreneurial spirit and this translates to the work we do for clients.  We approach each brief with a strategic lens, always looking to apply innovative thinking and energy to achieve business goals.

“The recent process of collaborating with our team to define Sefiani’s mission and values has been a rewarding process, particularly for me as the agency’s founder.  We’re excited about our future direction and the brand refresh is a visual reminder of this.”

The new-look Sefiani website can be found at www.sefiani.com.au.

Sefiani works in close collaboration with its sister consumer and challenger brand agency Kite Communications, which was recently named 2016 CommsCon Boutique Agency of the Year.